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There's no value in selling things anymore,” – Phil Knight | T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER A)
![PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51bee90210a0d7a36ccdbc26bd87f4f83dd61972/24-Figure2-1.png "PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar")
PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar
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