![Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/04/29/10004616-fe1f-432c-b6f3-eab7adc7d4f4_67b8968a.jpg?itok=xGgTqbl9&v=1619657480)
Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning
EXO on Twitter: "✨🐻KAI 'Gucci X ELLE'🐻✨ #카이 #KAI #엑소 #EXO #weareoneEXO #KAI_Gucci https://t.co/gKUFu16PKh" / Twitter
![STYLE Edit: Kai from K-pop band Exo and Chinese actress Ni Ni rock Gucci glasses in new eyewear campaign | South China Morning Post STYLE Edit: Kai from K-pop band Exo and Chinese actress Ni Ni rock Gucci glasses in new eyewear campaign | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/10/22/3c7f9358-f090-11e9-9f3d-785f2d889e39_image_hires_125401.jpg)
STYLE Edit: Kai from K-pop band Exo and Chinese actress Ni Ni rock Gucci glasses in new eyewear campaign | South China Morning Post
![EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi](https://0.soompi.io/wp-content/uploads/2021/02/21204645/kai6.jpg)
EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi
![EXO on Twitter: "KAI to have a special photoshoot with MonoTube Magazine! An exceptional set with more than 50 shots! 'KAI X Gucci' collection is launched with the theme of 'KAI BEAR'! # EXO on Twitter: "KAI to have a special photoshoot with MonoTube Magazine! An exceptional set with more than 50 shots! 'KAI X Gucci' collection is launched with the theme of 'KAI BEAR'! #](https://pbs.twimg.com/media/EvCrq4DVIAEhECA.jpg)
EXO on Twitter: "KAI to have a special photoshoot with MonoTube Magazine! An exceptional set with more than 50 shots! 'KAI X Gucci' collection is launched with the theme of 'KAI BEAR'! #
EXO's Kai Sells Out His Gucci Ring In Mere Days After Becoming The Brand's First Korean Global Ambassador | KissAsian
![EXO on Twitter: "KAI to have a special photoshoot with MonoTube Magazine! An exceptional set with more than 50 shots! 'KAI X Gucci' collection is launched with the theme of 'KAI BEAR'! # EXO on Twitter: "KAI to have a special photoshoot with MonoTube Magazine! An exceptional set with more than 50 shots! 'KAI X Gucci' collection is launched with the theme of 'KAI BEAR'! #](https://pbs.twimg.com/media/EvCrq3mUcAEKVGM.jpg)