![A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law](https://www.thefashionlaw.com/wp-content/uploads/2020/03/image-asset-100.jpeg)
A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law
![Hugo Boss celebrates Michael Jackson with a re-edition of his legendary white suit | Numéro Magazine Hugo Boss celebrates Michael Jackson with a re-edition of his legendary white suit | Numéro Magazine](https://numero.twic.pics/images/gallery/50/michael-jackson-hugo-boss-numero-magazine.jpg)
Hugo Boss celebrates Michael Jackson with a re-edition of his legendary white suit | Numéro Magazine
![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/1600x900/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law](https://www.thefashionlaw.com/wp-content/uploads/2020/03/Emily-Weiss-glossier-1212-1.jpg)