Nice Kicks on Instagram: “Reebok flipped the script in 2003 with a move that changed the course of sneakers for years to come when they signed Jay-Z and dropped the…”
![US rapper Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection Stock Photo - Alamy US rapper Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection Stock Photo - Alamy](https://c8.alamy.com/comp/G65GXG/us-rapper-jay-z-during-a-photocall-at-stansted-airport-to-launch-a-G65GXG.jpg)
US rapper Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection Stock Photo - Alamy
James McCauley on Twitter: "Jay Z on a private jet, 2002. Shot for Reebok. I was given exactly 60 seconds between interviews to get a portrait, with the only brief 'must include
![Complex Sneakers on Twitter: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / Twitter Complex Sneakers on Twitter: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / Twitter](https://pbs.twimg.com/media/EV5Y5X4XYAUbeDa.jpg)
Complex Sneakers on Twitter: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / Twitter
![US rapper Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection Stock Photo - Alamy US rapper Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection Stock Photo - Alamy](https://c8.alamy.com/comp/G65GXF/us-rapper-jay-z-during-a-photocall-at-stansted-airport-to-launch-a-G65GXF.jpg)
US rapper Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection Stock Photo - Alamy
![Brand new. Reebok RBK S. Carter. Jay Z Dodgers edition shoes! 10.5 mens for Sale in San Bernardino, CA - OfferUp Brand new. Reebok RBK S. Carter. Jay Z Dodgers edition shoes! 10.5 mens for Sale in San Bernardino, CA - OfferUp](https://images.offerup.com/Sds4eVon9FdeA6POjipr4TeykBk=/1333x1920/a229/a22956e843b84a63a7d1256cf1f9df4d.jpg)
Brand new. Reebok RBK S. Carter. Jay Z Dodgers edition shoes! 10.5 mens for Sale in San Bernardino, CA - OfferUp
![The S. Carters Reebok put out in '06...better known as Jay-Z's Reebok kicks. | Reebok, Sneakers, High top sneakers The S. Carters Reebok put out in '06...better known as Jay-Z's Reebok kicks. | Reebok, Sneakers, High top sneakers](https://i.pinimg.com/originals/ce/84/29/ce84291ecd444ec1260082ab4e8cb54d.png)