![Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch](https://techcrunch.com/wp-content/uploads/2017/05/su17_rn_breaking2_hero_group_2_native_1600.jpg)
Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch
![Andy Corcoran on Twitter: "Really pleased Nike's #Breaking2 campaign has been recognised. The risk of failure conveyed the striving mentality of the company, and all runners https://t.co/IZ2hkAiuXP Campaign of the Year 2017… Andy Corcoran on Twitter: "Really pleased Nike's #Breaking2 campaign has been recognised. The risk of failure conveyed the striving mentality of the company, and all runners https://t.co/IZ2hkAiuXP Campaign of the Year 2017…](https://pbs.twimg.com/media/DQMcqPxW0AEoo8x.jpg)
Andy Corcoran on Twitter: "Really pleased Nike's #Breaking2 campaign has been recognised. The risk of failure conveyed the striving mentality of the company, and all runners https://t.co/IZ2hkAiuXP Campaign of the Year 2017…
![Darren Rovell on Twitter: "Eliud Kipchoge, who is hoping to break 2 hour marathon now, lost chance at record in Berlin in 2015 because his Nikes fell apart #Breaking2… https://t.co/Hc2op0seNA" Darren Rovell on Twitter: "Eliud Kipchoge, who is hoping to break 2 hour marathon now, lost chance at record in Berlin in 2015 because his Nikes fell apart #Breaking2… https://t.co/Hc2op0seNA"](https://pbs.twimg.com/media/C_HlkfWXcAAkuqm.jpg)
Darren Rovell on Twitter: "Eliud Kipchoge, who is hoping to break 2 hour marathon now, lost chance at record in Berlin in 2015 because his Nikes fell apart #Breaking2… https://t.co/Hc2op0seNA"
![An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World](https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/1076/articles/2017/05/moonshot-web-2-1503953086.jpg)