Puma runs away with Olympic Games success - 08/12/08 - The Moodie Davitt Report - The Moodie Davitt Report
Usain Bolt signs biggest athletics sponsorship deal ever with Puma | Usain Bolt | The Guardian
Why sports sponsorship is incredibly effective marketing, if you think from your audience back to your brand. - GeniusWorks
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Over three quarters of 18-24 year olds claim sports sponsorship has no impact, with just 8% correctly identifying Puma as Usain Bolt's sponsor | The Drum